With this upgrade, presenters and producers can now connect with guests and correspondents using a link directly through the phone system. Whether it’s a live news contributor or a special guest, presenters see and hear them instantly in high quality, right from their studio screen.
“This system has changed how we do interviews,” said Fred Martin Kiwalabye, Project Director and system integrator at MEDIACITY ADS LTD (Kigali, Rwanda), “Now our presenters can speak to guests via WebRTC/MS Teams video calls, get a visual connection, and still maintain studio-grade audio on air.”
The Collaboration Services allows Radio 47 to bring in remote contributors from anywhere in the world, who join via a simple WebRTC link or MS Teams call. The system offers excellent audio even with poor internet, and gives presenters the ability to screen, mute, or manage guests just like a phone call but with the added benefit of seeing them.
Radio 47 Presenters were quick to adapt:
“It’s like having a video call inside our phone system,” said one presenter. “We can now engage better with guests because we see their reactions, their emotions it makes the conversation feel real and alive.”
Producers Patrick Maura and Gathoni Njau also praised the system:
“We can now coordinate live interviews more smoothly than ever. Our guests just join via WebRTC or MS Teams, and we bring them into the show with one click no tech issues, no delays.”
By integrating AVT’s MAGIC technology with familiar tools like Microsoft Teams or a simple web browser, Radio 47 Kenya has taken another big step in modern broadcasting – blending audio clarity, visual connection, and production control into one powerful solution.
About Radio 47
Radio 47 is one of Kenya's fastest growing Swahili-language radio stations. The station is operated by Cape Media Ltd., a dynamic media company focused on entertaining and educating its audience through real-time journalism, music, entertainment and digital storytelling. Radio 47 broadcasts from Nairobi, one of Africa's most dynamic cities, and is a leader in cross-platform radio and youth-oriented content.
About Mediacity Ads Ltd
Mediacity Ads Ltd is a pioneering broadcast technology and media infrastructure company based in Kigali, Rwanda. With a reputation for delivering end-to-end broadcast solutions, the company specializes in building fully integrated, IP-based radio and television stations from the ground up from conceptual design to full execution.
As a certified regional partner for global broadcast technology leaders, Mediacity brings world class engineering expertise to Africa’s fast evolving media landscape.
The company has led transformative installations across East and Central Africa, championing the shift to automated, future-proof hybrid studios that combine radio, visual content, and digital first workflows.
Mediacity Ads Ltd is not just building stations, it's helping media brands unlock new levels of efficiency, creativity, and audience engagement across the continent.
Contact:
Fred Martin Kiwalabye (Mediacity Ads Ltd)
Project Lead - Cape Media Ltd Kenya (Radio 47)
fredkiwma [at] gmail [dot] com | mediacityad [at] gmail [dot] com
Jesse Kiyingi Maxella
CEO Mediacity Ads Ltd (Kigali, Rwanda)
jessemaxella [at] gmail [dot] com
